39. Survey Design and Administration for Healthcare Research

About this lesson

Welcome to Module 3.9 of our healthcare research methods series! This video provides a comprehensive introduction to survey research: one of the most widely used methods for gathering structured, self-reported data from large populations in healthcare and public health contexts.

What You'll Learn in This Module

• Key elements of survey design fundamentals
• How to develop valid and reliable survey instruments
• Different types of survey administration methods
• Tips on sampling, item construction, and pretesting
• Strengths and limitations of survey research in healthcare

Whether you're studying public health, preparing for a research project, or designing a healthcare evaluation, this module will help you understand how to create surveys that generate high-quality, generalizable data.

Topics Covered

• Structured data collection & standardized questions
• Designing surveys to minimize bias
• Response formats (Likert, multiple choice, open-ended)
• In-person, phone, mail, online, and mixed-mode surveys
• Pilot testing and instrument refinement

This module also emphasizes best practices for developing surveys using rigorous methodology and tailoring your approach to fit diverse populations and research goals.

Recommended For

Public health students, clinical researchers, epidemiologists, health services researchers, and anyone seeking to improve their survey design skills.

Lesson notes

Full written notes for this lesson are in production. Until they publish, watch the video above and use the summary on this page as your study guide.