115. YouTube as a Research Platform

About this lesson

Welcome to Module 6.18: YouTube for Research Dissemination.

This session explores how researchers and communicators can use YouTube to reach broader audiences with evidence-based content. You’ll learn how to optimize video content for discoverability, structure your channel professionally, and use analytics and engagement to extend your research impact through this global video platform.

Key Takeaways

Leverage YouTube’s massive audience and search engine power for global research visibility

Optimize content using strategic titles, descriptions, thumbnails, and tagging

Build a credible professional presence with branding, playlists, and community engagement

Promote across platforms and embed videos in reports, websites, and social media

This video is ideal for

Researchers, science communicators, academic institutions, and public health professionals seeking to expand their reach and credibility through YouTube.

Lesson notes

Full written notes for this lesson are in production. Until they publish, watch the video above and use the summary on this page as your study guide.