99. Understanding Your Audience

About this lesson

Welcome to Module 6.2: Audience Analysis in Research Communication.

This session highlights why understanding your audience is key to effective research dissemination. Explore how to identify different audience types (academic peers, policymakers, practitioners, the public, and communities) and how to analyze their characteristics such as knowledge level, values, and preferred formats. Learn strategies for adapting your message, format, and engagement methods to connect meaningfully with each group. This audience-centered approach helps ensure your research achieves relevance, resonance, and real-world impact across diverse sectors.

Key Takeaways

• Learn how to segment research audiences by role, interest, and influence
• Analyze audience knowledge levels, communication needs, and decision-making constraints
• Tailor content, tone, format, and message framing for different stakeholder groups
• Maximize research impact by aligning communication with audience values and priorities

This video is ideal for

Researchers, graduate students, science communicators, academic professionals, and anyone involved in research dissemination or policy engagement.

Lesson notes

Full written notes for this lesson are in production. Until they publish, watch the video above and use the summary on this page as your study guide.