Week 3 · Adaptive Planning Program

14. Journey Mapping

30 min

By the end you'll be able to

Map user journeys across multiple touchpoints
Identify pain points and moments of truth in health-seeking behavior
Use journey maps to prioritize intervention targets

Health behaviors do not happen in a vacuum; they occur in a sequence over time. This lesson teaches you to create a Journey Map, visualizing the “Current State” of a persona attempting to engage in a health behavior.

We identify “Pain Points” that serve as barriers and “Moments of Truth” where critical decisions are made, helping you pinpoint exactly where an intervention will have the most impact.

Practice quiz

Question 1
In a Journey Map, what is a ‘Pain Point’?
- A measurable health outcome targeted by the program.
- A barrier the persona encounters while attempting the behavior.
- The final step where the user achieves the desired outcome.
- A logistical cost line in the program budget.
Question 2
What does the lesson call the moments in a journey where a critical decision is made?
- Decision Gates
- Inflection Outputs
- Moments of Truth
- Choice Architectures
Reflection 3
Why does the lesson emphasize mapping the ‘Current State’ of a persona before designing an intervention?

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